As a savvy business owner you probably already know that client referrals and word of mouth marketing are the best forms of advertising for any business. Even better, word of mouth marketing can be a clever and inexpensive way to build your client base. Plus, it gives you the chance to get creative and have fun while getting more customers in the door!
So what are you doing to get people buzzing about your business?
Are you known for your crazy, elaborate in-store displays and off the beaten path items? Top notch customer service? How about gorgeous gift-wrapping that gets people oohing and aahing before a gift is even opened? Or maybe you’re offering the kids a free balloon, sticker, or temporary tattoo when they come in–that way everyone leaves happy.
A good way to start drumming up ideas is by talking to your core group of customers. Find out what brought them in and what keeps ‘em coming back. Then, use their input to dream up ways to do it even better.
Rather than simply thanking a customer and sending them on their way, we should all be thinking up ideas that give our customers something to talk about!
We’d love to hear about the successes you’ve had with your store or business, drop us a line.
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