Rather than focusing on the dismal reports coming out about flat or slumping retail sales, I’ve been brainstorming for ideas on how to get a teensy bit of an edge during the fast-approaching holiday season.
Here are just a couple of ideas that come to mind:
Bundled stocking stuffers- Make it easy for your customers to pick up their stocking goodies in one swoop by creating fun, affordable stocking stuffers. Create pre-packaged “his and hers” stocking stuffers or themed stuffers (i.e. bookworms, gardeners, etc.) that customers can buy without having to agonize over individual gifts. Plus, it’s a great way to sell some slow-moving inventory while showcasing the variety of products you stock.
Gift-wrapping- Check with local organizations to find community groups willing to rally their volunteers to come to your store and gift-wrap your customers’ purchases. Their donation-based gift-wrapping service can offer a huge convenience to your customers, generate goodwill for your store, and save you the labor costs of staffing a gift-wrapping counter. Consider providing the gift-wrap materials the volunteers will use…it could be a valuable advertising opportunity for you.
P.S. Try sending a press release to let the local media know that you’re partnering with an organization to offer this service. It’s a great way to encourage shoppers to stop in and support the organization.
These are just a couple of ideas that might help some retailers’ holiday sales. Keep checking back because I’ll be posting more on this topic over the next several weeks.
What ideas are you dreaming up to showcase your business this holiday season?
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