Set your business apart from all the others.
For this week’s blog I want to share with you a great example of how to set yourself apart from all the other businesses you might compete with. I recently fell in love with a local restaurant (The Mustard Seed) when I discovered that they present their bill in a “Thank You” card. A “Thank You” card! I can’t think of the last time I was excited about getting a bill for anything—but getting a “Thank You” card for having breakfast there made the experience feel really special.
Sure, the service and food were very good, but that small gesture is what has gotten me raving about the restaurant. I have become their unofficial spokesman, their biggest cheerleader, and a regular patron. I mean, how often do you get a thank you card for doing everyday things like pumping gas, buying groceries, or dining out? I’ve taken friends and associates who are now raving to their friends and clients about the restaurant…it’s the magic of word-of-mouth marketing in action.
So what are you doing to turn your client base into your cheering section? Finding that special twist to your business can help you generate the type of buzz that most marketers and businesses only dream about.
Feel free to share things you’ve done to give your business that special touch – we’d love to hear your ideas.
P.S. If you’re ever in Redmond, Oregon, check out The Mustard Seed to experience it for yourself.
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