I know that many small business retailers are feeling like this holiday season amounted to a big lump of coal in their stocking. But I’m trying to take heart by reminding myself that a little coal and a lot of pressure are how diamonds are formed.
As we head into the New Year now might be a good time to take stock of how your business is doing. Try to take a big picture view of where your business has succeeded and what things you can work on improving. The economic downturn contributed to issues that were beyond our control, so focus on your “circle of influence”. Capitalize on your company’s successes and identify areas where you can make changes to improve your business model. That could include your inventory, merchandising, customer service, or any number of areas. Although it requires a lot of time and energy to look inward and make those changes, exerting the right amount of pressure can create the right environment for turning your business into a gem.
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