I know that many of you can relate when I say that one of my favorite things about being in this business is the creative talent I am constantly surrounded by. My customers, my sales force, and the artists I work with all offer this amazing creative energy that makes me love the greeting card business a little more every day.
I mention this because Lisi Belz McCarthy, the talent behind Belz & Whistles, just completed some fabulous new paintings. Yes, in addition to being in the business of creating amazing greeting cards for Collage, she’s a painter and a super-Mom!
Lisi founded Belz & Whistles when one of her homemade holiday cards garnished so much attention that she knew she had stumbled upon something really special. And with a cool maiden name like Belz, a greeting card line named Belz & Whistles seemed like serendipity.
Lisi’s art has the elements of a collage and is created using acrylics with mixed media, papers, sometimes pencil an occasional sprinkling of glitter and whatever else feels right. I love the depth and tone of her art, it has these amazing layers, colors, and textures that make her work seem so rich. When I first looked at her Pink Petals painting I had this flash of recognition in comparing her work to that other flowers painting by that famous artist known for texture and color…you know the one. Way to set the bar, Lisi!
When I asked her what we could look forward to in 2009 she mentioned that she is working on some new greeting cards, some more paintings, and she’s entertaining the idea of putting some designs on kids’ clothing—how cool is that?!
I can’t wait to see what Lisi has in store for us this year; her Belz & Whistles greeting card line continues to amaze and she is a veritable fountain of creativity.
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